The most successful entrepreneurs have some combination of insightfulness, optimism, and luck. Luck can trump the other two and can be enhanced by building a potent legion of friends, admirers, supporters and people who owe you a favor.
Regardless of what size you think government should be (I prefer a government powerful enough to protect the community’s shared interests), the one area where government has consistently played a positive and often powerful role is in the development of infrastructure. Sometimes – nay usually – the costs associated with developing large systems of roads or power transmission or, more recently, information transmission defy the time lines that businesses can operate on. A community (another word for the government) can establish shared resources for a shared gain on a much more patient time line.
This study just released and reported on in TechJournal South supports what many of us have been saying for a long time.
For the last thirty years, the economy has been slowly taken over by [wikipop]pirates[/wikipop], thieves, and terrorists.
The economy – even before we called it that – always had a diverse set of participants. There have always been those who gathered raw materials, those who manufactured things from raw materials, those who traded in things of value and those who financed parts of the process. There have also always been those who made their living by disrupting this otherwise harmonious flow of value, namely: pirates, thieves and terrorists.
Value and Wealth must stay connected
If we go back a few generations – three for me – all these roles were what we would now call vertically integrated. The [wikipop]Quaker[/wikipop] farmers of my ancestry were soloists in the world of commerce, as most people were back then. They gathered, built, and traded and maintained a keen sense of the market value of things because they lived and died by it. When things are on this simple level you can depend on “market forces” to keep the market players in line. Another way of describing those market forces is to say that wealth (things that represent economic possibilities like having 1 dollar in your pocket or owning something you can sell or use) must move somewhat proportionally to value. If you make something more valuable you see more return. Defining value can be squishy and fluid – you know this if you are underwater on your mortgage. Lots of factors effect value. During a drought a gallon of water can fetch a better price than during a flood. The newest iPod that retails for $249 is worth lots more than a new, still in the original packaging iPod that retailed at $249 two years ago. Under the right circumstances you might say “My kingdom for a horse.”The point is that a healthy capitalist economy requires that value and currency flow roughly together. When they don’t, bad things happen.
If you are a farmer who has just sold your crop at a market, but get robbed on the way home, you no longer have the capital to grow the next crop. That farmer suffers most, but everyone else does too. Suddenly there is less of that crop in the market place next year. Costs rise for those who use the crop so funds must be diverted from other things or they buy less of it. If these buyers were making something to sell with that crop they are either making less of that thing, need to charge more for their product, or take less of a profit – the profit that they would use to invest in replacing tools or buying supplies. The ripples flow endlessly.
This is why human societies established law enforcement. Someone needs to stand in the way of these troublemakers or the whole thing falls apart because no one can predict what anything will really be worth.
For me, the economic troublemakers come in three basic flavors: pirates, thieves, and terrorists
Pirates, by my definition, are those who absorb value from the flow of value. They position themselves in the path of delivery, real or virtual, and take whatever crosses their path. They obtain wealth from value transitioning from one entity to another. They tend to be indiscriminate of what types of wealth they take. This is a crime of structural opportunity. The ocean is vast, hard to patrol, and there are lots of places to run after the crime.
Thieves target specific things that they want to have and take them by whatever means.Thieves obtain wealth from things that are supposed to be someplace in particular. Thieves take things out of cars, houses, and, increasingly often, the public coffers. If you were to, say, contract with government, caretakers of the public coffers, to provide a service and that service fails to provide any value, then it is thievery.
Terrorists destroy value. Usually they are a proxy for someone else who sees some tangential gain from the destruction. Destroying someone’s business so yours will have less competition – that is an act of terrorism.
How they took over
If capitalism were a religion, piracy, thievery, and acts of terrorism would be sins. Unfortunately, we have confused capitalism and sinful capitalism. We have come to accept immoral activity that generates profit as acceptable, if not laudable, behavior. The truth is, however, that our willingness to accept these behaviors and not make them illegal or regulate against them, have created a randomness to the economy – rewarding all the wrong people far too often.
Pirates, Thieves and Terrorists have always existed in the economy but today they take new forms. In a large, complex, and mostly electronic economy there are lots of places to hide. If there is no law enforcement in place, pirating or thievery start to look pretty enticing. Particularly pirating, is much easier than trying to create value on your own.
Unfortunately, these forces of economic destruction have grown so large that we have forgotten that they are dark forces instead of the norm. Market forces cannot impact complex transactions. The feedback loop that keeps markets efficient doesn’t exist when the buyers and sellers don’t have any access to understanding their choices or feeling the impact of their decisions. We need other players in the market – regulators of some form – to be the arbiters of safe value.
With regard to Mr. Schwaretz’s article on the “new normal”( NY Times “Jobless and Staying That Way”, 8/7/2010), both camps are right. Unfortunately, the same forces that created the new normal are fuel for the cyclical trends. The cycles are partly a reaction to inefficiency in the wider market; when the world’s wealth is not tied to, or moving in parallel with, value creation. The wrong market players are getting all the money.
Entrepreneurs know ideas are nearly worthless; Execution creates value. I promise that very few, if any, of the investment bankers are executing on tens of millions of dollars of value creation. They are siphoning.
This continent was settled by the religious but the United States was founded by entrepreneurs. Entrepreneurs will use whatever infrastructure we give them to build real value. They will use whatever safety net we give them, like loans and health insurance, to take more risks and try new things.
Umair Haque, Director of Havas Media Lab, and one of my favorite troublemakers. His recent article, titled Is Your Business Useless?, provides a great framework for thinking about the value of organizations and enterprises of all sizes. Good reading for people considering new ventures. As Guy Kawasaki says, “Tell me how you make meaning in the world?” It takes about as much effort, capital, life force, and other resources to start a business that has no social value as it does to start one that has piles of it. The ones that are imbued with real social benefit can operate on much less capital and return far more “value” to all concerned – investors, workers, and customers. Too often, when we make economic calculations, we fail to recognize forms of value other than cash, but these other value measures tend to have a far greater impact on decisions than purely economic decisions.
Capitalism is a completely sustainable and efficient system if certain orders and rules are maintained. Specifically:
- The information to make informed economic decisions must be available to all decision makers. That means you and I can easily determine whether some transaction makes sense for us.
- Treasure must follow value. That means that the more value you create, the more resources you have.
Regulations have tried to safeguard these principles, but, as the banking crisis has illustrated, a global, complex economy makes policing much more difficult. But regulation shouldn’t be about puritanical right and wrong, but about applying the constraints that keep the economic engine growing at a sustainable rate – maintaining the bonds between value and money.
My family comes from Quakers, so I tend to seek out the simple truths. In the long run, nothing that anyone can do creates value at the rate that we saw the economy rise over the last decade. If you look at the economic cycle from this perspective, all of the crashes were predictable. Regulation policy should really constantly be looking at the top ten places where money is being made and slow it down – not to punish success but to maintain an environment where success is sustainable and where there is some economic justice – where value and treasure move together. Ultimately, windfall profits always suggest an inefficiency in the economic feedback system and pure arbitrage should be minimized as it puts real value creation at risk.
There are many versions of the old adage, “When the economy catches a cold, the poor have pneumonia.”
A poll on LinkedIn asking about business spending patterns shows a wide range of responses to how much the economic downturn is effecting spending patterns (self-reported) of businesses. At last look, 100% of those in large enterprises reported that the economy had no effect on their spending, while 76% of those in small businesses report that they are scaling back or operating on necessities.
I hate to be grumpy about this, but I have to make these two points:
- An awful lot of money was pumped into the economy – guess where it went. Large enterprise, though it is easy to write just one large check rather than thousands of small ones, do not represent either most of the spending or most of the jobs in the economy.
- The small businesses are the ones that innovate, create substantial new value, and are most at risk of failure.
Healthcare socialism would benefit small business substantially. Bail-out socialism helps only those at the top.
There are two factors that I think parallel the present economic crisis with the crash of 1929: credit directed at zero-sum gains and delusional leadership.
Business and markets are not wise. Both the strategic and daily decisions of businesses and individuals are about the marginal utility of a small set of transactions, on the whole. As a community, either global or more local, we can decide whether some processes for money making are good for the whole and under what conditions. It’s easy to see in retrospect that loose lending practices, whether for homes, hedge funds, or corp buy-outs, are a dangerous element in maintaining a society directed at enabling individual prosperity. Only some measure of centralized control can have both the visibility and the leverage to affect the situation.
It isn’t the job of businesses to determine the effect they have on society on the whole. As a business leader, you should make every attempt to understand the impact of your decisions of the welfare of your stakeholders and the community in which you operate. It is imperative that your success, over the long term, doesn’t degrade the context in which you operate. Ultimately, business interests that align their success strategically with the success of stakeholders, customers, and everyone around them will find their efforts supported widely, their success more easily won and multiplicatively more sustainable. As you build your business model, I always suggest that you keep this in mind. Build a model that makes it easy, if not enjoyable, to support you.
However, we should be content to hope that business leaders are so enlightened. Clearly, we have plenty of examples to the contrary and sub-prime lending is a solid example. This crisis was entirely predictable. Shame on these businesses for driving themselves, and obviously, all of us to this point and shame on us for allowing it.
The inability of the present governmental leadership to recognize areas where rational controls could ultimately benefit all business and therefore society makes matters much worse. Now all the President can do is speak hopefully about a clearly damaged market and throw money at the situation.
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