Direct Magazine

We spend a lot of time learning new technologies and then the application of those technologies followed by the business model and then the business process and then the Six Sigma best-practice high-performance kata of the whole thing. Too often in direct marketing you don’t have time to institutionalize a process before the context of technology or regulation eliminates it from the menu.
I appreciate any resource I can turn to and glean something new quickly. Direct Magazine, a Penton publication, does an excellent job of providing bite-sized insights either at the site or delivered to your in box.

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