Predictably Irrational

I find research in human behavior fascinating and constantly applicable to both the BizDevGuy consulting business but also to how I advise our clients.  Marketing, business planning and human resources are complex, if not tricky, because our models and understanding of human motivations and behaviors are, for the most part too simple or sometimes dead wrong.

This article is a quick read about the work of Dan Ariely who is equally genius in business and cognitive psychology.

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